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Business Startup

Business Startup
  • #: 100824
  • Price: $4.99 In Apple Store
  • Category: Books
  • Updated: 2010-06-01
  • Current Version: 1.1
  • 1.1
  • Size: 1.00 MB
  • Language: English
  • Seller: Simply Magazine Inc.
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later
  • © 2010 Simply Magazine Inc.
  •  Add to Favorite apps

 

Description

This is the updated version of the best selling book in Hard Cover with Macmillan and Mass Market paperback with Ballantine since 1980. Also see the slightly older version, The Entrepreneur's Guide, also on Kindle, as well as the related audiobooks on audible.com, an Amazon company, which runs the Apple iTunes audiobook store as well as Amazon’s. Discount codes available to purchasers.

This book emphasizes the basics for entrepreneurs. Why do it? Does your temperament fit? If not, give it a pass and have a happier life.

And secondly, a focus on the basics to make a business work: sales, operations, delivery, and getting paid. Do those 4 well, the author says, and the rest will be much easier. Finances, professional advice, and great employees always support businesses that succeed in these fundamentals—think Amazon, Apple, Walmart, Dell, IBM, McDonald’s, and others.

Brown gives lots of gritty basic tips to make your ventures work.

The Chicago Tribune: “A good introduction to dreamers and budding business people.”

The Kirkus Reviews: “A succinct, instructive, often entertaining introduction to the rewards and risks of proprietorship…A productive labor of love.”

Or as Brown says, “If you don’t love it, don’t do it.”

The tracks say it all!

Business Survival Startup Kit

Author Deaver Brown

About the Survival Kit Series

About the Business Survival Kit

General Approach: About this ebook

Chapter One: Getting Started

Entrepreneurship as a Career ChoiceIs it for You?

Why Avoid Business Startups

The Entrepreneurial Profile

How Do You Measure Up?

Small Companies as a Career Choice

Why Work in a Small Company

Why Not Work in a Small Company

Small Company Employee Profile: What's Needed

Chapter Two: Formation

Market Selection

Venture Capital

Appropriate Markets for You

Check Your Concept Out Against This Market Profile

Seven Sources of Innovative Opportunity

Business Model

Partners & Employees: Beware the Company You Keep

Employees

Selecting a Name

Incorporation & Setting Up Your Company

Investors

Buying a Business

Intellectual Property Negotiations

First Office

First Communications

What to Expect in the Early Days of Your Adventure

Chapter Three: Planning

20 Quick Tips

Executive Summaries & Business Plans

The Executive Summary: They Get Read

The Business Plan: They Get Filed

Making the Executive Summary & Business Plan Work for You

Chapter Four: Raising the Cash & Your Financial Structure

Cash, Credit Card & COD Businesses

Calculate Your Needs

Capital Sources

Vendors & Customers

Working Capital & Equipment Loans

SBA & CRA Loans

Equity: Angels & VCs

Chapter Five: Running the Business

Nine Startup Strategies

The Specifics of Running Your Business

How Not to Run Your Business

Defining Your Goals & Making Your Company Work

What You Should Focus on Personally

Good Habits for Your Office: The Boiler Room!

Developing Your Talents

Chapter Six: Operations

Chapter Seven: Accounting & Bookkeeping

Chapter Eight: Board, Advisors, Government & Community

Chapter Nine: Growth

24 Marketing & Sales Tips to Make It Happen

Chapter Ten: Marketing

Selling Your Stuff

Faulty Product & Service Concepts

Your Product or Service Concept: The Foundation of Your Firm

Customer Behavior: Correct Positioning

Marketing Message

Categories of Need

Product or Service Selection

Positioning

Pricing, Packaging, Promotion, Advertising & Market Research

Chapter Eleven: Sales

Where the Rubber Meets the Road

Sales Leadership

Sales People

Distributors, Resellers & Sales Reps

Direct Sales Reps

The Customer

Web Commerce

Key Account Importance

Key Account Focus

Seven Recommended Approaches

Chapter Twelve: Danger

What's New in Version 1.1

iTunes word changes.

iPhone Screenshots

Business Startup iPhone Screenshot 1

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The information may be outdated (2011-04-12 03:10:40). For actual information go to iTunes

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